Unconventional Solutions for Conventional Problems
The fundamentals of style are all about classic design, and it doesn't get more classic than the sleek, straight laced look of display shoes, i.e. straight bar laced shoes on display in stores or online. Originally meant to recreate and capture this timeless style in an efficient way, Straight Laces offers a solution unlike other options that require constant adjustments or bulky "contraptions.”
Fashion is all about refined design, not seasonal trends. This encompasses more than styling with attention to details like construction, materials, and pedigree. Built on precision engineering and design concepts, the resulting Straight Laces not only gives you a clean ‘straight laced’ look, but also effectively turns your lace-up shoes into slip-ons. Shoes are one of the most important parts of an outfit and we’ve uncomplicated the idea of shoelaces by maintaining the essence of style through simplicity and sleekness.
- Jay T.
To restyle lace-up shoes and make them comfortable & convenient to wear.
Making any style of lace up shoes accessible to anyone.
It became clear to us that Straight Laces carries the potential to be so much more than a simple "Style Accessory". When the system is inserted in a shoe, it makes it incredibly simple to slip your foot in.
For most people, that's just an added convenience. However, for individuals who struggle with fine motor skills, this could open up a whole world of footwear to them! Normally, individuals faced with certain physical limitations are restricted in their footwear options: typically Velcro shoes.
Part of our (admittedly ambitious) vision is to partner with footwear brands to incorporate Straight Laces into their shoes. In doing so, anyone and everyone can wear any style of shoes! We see an invaluable opportunity to offer Straight Laces as a tool of accessibility, as it eliminates the need to tie shoes. Straight Laces can make any style of shoe accessible to anyone!